Business Efficacy - The power to produce intended results

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Ready, Set, Grow!

I.You want your company to grow in order to allow (fill in the blanks)

A. ______________________
B. ______________________
C. ______________________
D. ______________________
E. ______________________

II.You have come close on several occasions to actually reaching the next growth level for the company, only to have disaster strike and things go back to where they were before.


When owners identify and correct the "why" of stagnation, they grow and succeed. Otherwise they may simply stay where they are until they grow so tired the business is lost or they give up and quit.

Are you at that decision point? I believe that most owners can succeed in growing their company to its next sales and profitability step. But, it may take some serious rethinking on their part to make it happen. Here's what I mean:

III.Picture a business' progress as a series of stairs. Each riser represents a growth phase, each tread represents a plateau or leveling off area.

IV.The first set of treads are wide and the risers are shallow. The wider the tread, the longer that business phase lasts. The shallower the riser, the shorter the growth phase.

V.As the owner progresses up the stairs, there are periods where the treads are very narrow and the risers are steep. This represents rapid growth.

Now, if the owner is comfortable with growth, they continue to climb the stairs using ladders or other aids to pull themselves up the steep risers to the next tread and lead all their employees, customers and others up with them. Where the owner is uncomfortable with growth, they get part way up the ladder and falter, causing the ladder, themselves and their employees to fall down to the last tread. At that point, the people who are very comfortable sitting on that tread do everything they can to stay right there. The ones who wanted to reach up to that next level get frustrated and leave.

The longer the owner sits on a tread, the harder it gets to pick up the ladder, get people who will support the ladder while the owner climbs it, and reach and stay on the next tread. One reason is that the fall from the ladder becomes the focus, instead of the reasons the owner and employees were trying to climb it in the first place.

How long have you have been on the tread leading to major expansion and growth? Maybe you have the products, the sales reps, the outlets. But, do you have the internal support people who will hold the ladder for you as you go up? No? Perhaps the reason you don't is fear.

Fear comes from a variety of sources. Each individual is unique. My personal experience with others in similar circumstances shows some of the reasons.

VI.Fear of greater knowledge: Many people are afraid of what they don't know. This is primeval. Since recorded time, people have shunned others who appear to have greater knowledge than they think they have themselves.

A.Symptom: employees who have limited skills in the very areas the owner needs the most. Necessary information for growth and stability is unavailable because no one in the company has the knowledge and skill to prepare them properly.

B.Symptom: blurred carbon copies of the owner. This means they have knowledge in the same areas that the owner does, but are not as good as the owner in these areas. So, instead of complementing the owner, the employee duplicates, but less effectively, the owner.


VII.Fear of success: For a variety of reasons some people are afraid to succeed because they feel they don't deserve it.

A.Symptom: reaching the point where the business will take off and everyone rises to that next level or goal, and sabotaging those efforts by losing a key account or key personnel needed to sustain the effort.

VIII.Fear of failure: How well do we cope with setbacks. If we are confident in our abilities, we can shrug off bad experiences. If not, we try very hard not to put ourselves in positions where we could make a mistake.

A.Symptom: reaching the bottom of the next high riser and finding reasons why you can't climb the ladder;

B.Symptom: looking backward to past failures rather than looking for ways to use the knowledge gained by the setback to achieve success.

Sometimes fear manifests itself physically. Sometimes it shows in an unwillingness to hear advice and suggestions that can make a difference. Sometimes it's a combination of the two. There are other ways, but these are the two major ones.

If you are creating obstacles to your company's success, one of the first things you need to do is figure out why. Until you do, they will continue to rob you of the goals you outlined above.

If you sincerely want your company to succeed, I believe that you and your company can be as successful as you want and will allow. Once you've made that decision, if you need help getting up the next riser, contact Rochelle Devereaux at Business Efficacy.

The Listening Corner

Over the past months I have made several Power Listening presentations to executive groups. A number of the issues raised during those sessions are pretty universal. So, I thought I'd share some with you, along with possible solutions, in the next several issues. Keep in mind that each individual is different. So you need to modify any solution to your personality and that of anyone with which you are dealing. If you have a situation you don't see here, or have a management question, please feel free to contact me at the address and phone on the masthead, or send an e-mail to rochelle@businessmasters.com.

An individual feels he is not listened to because his idea is not implemented. It's just a bad idea.

Sometimes it is difficult to tell an employee that their ideas are not usable. However, not telling them and also not implementing the idea definitely sends the message that they are not heard. Later on, when they do have a "good" idea, they won't come forward and everyone loses.

There are a number of ways the scenario can play. One is that the person hearing the idea is busy judging the concept as it is presented. It is either "good" or "bad". That judgement creates a barrier between the speaker and the listener. If the decision is that the idea is "bad", no further action is taken and the employee feels slighted. Another is that, having carefully listened to the employee, the manager recognizes specific flaws in the idea, but isn't sure how to relate that and so says nothing.

While it may take a little more time, engage the employee is a short dialogue. You may know that the idea won't work and why. Obviously, the employee does not, or hasn't taken the time to work through the details. Depending on the situation, there are a couple of possible alternatives to silence.

Start by rephrasing the idea and thank them for raising the issue. That alone will let them know that you heard them. It also allows for any clarification of misunderstandings either in your interpretation or their delivery. Now the possible alternatives:

1.   Ask how they believe it could be implemented, the costs and time frame. Point out your reservations. See if they have considered them. If so, how would the employee overcome them. If they have no workable solution, tell them that until there is one, the idea cannot be used. Get their agreement that there are problems associated with the idea.

2.   Ask the employee how they arrived at the idea. It may be that the thought process started at a logical point, but got sidetracked. Simply understanding how they came to their conclusion will indicate if there are any points which can be used. It may also point up a problem area of which you were unaware.

Using either approach not only lets the employee know they have been heard, it also teaches them the concerns and considerations that you have to evaluate before changes can be made. Over time, they may learn how to assess their ideas before they approach you. It also encourages a more open relationship with employees which may present potential problems to you before they become major crises.



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